Julia (Juju) Merten – Creative at W+K
Vacation x Arizona Iced Tea Lipbalms
TLDR: Vacation Inc. is 'from' the 80s. Arizona Iced Tea was established in the 90s. Arizona is popular with skater kids and convenience stores, Vacation is popular with luxury skincare fanatics. Where do they intermingle? Retro visuals and comfort nostalgia. Naturally, that's why we decided to make a beauty ad that felt like is was fresh out of the early 90s TV room.
Client:
Agency:
Creatives:
Agency:
Creatives:
Netflix
W+K Portland
Brendan Brown (Copy),
Juju Merten (AD),
Jarrod Higgins (CD),
W+K Portland
Brendan Brown (Copy),
Juju Merten (AD),
Jarrod Higgins (CD),
ok i’m over it take me home