Julia (Juju) Merten – Creative at W+K
ADs      •     Who Even Is She?

Old Spice – Coach





TLDR: Sometimes your coach thinks you're not working hard because you're not sweating. You've gotta overcompensweat under those circumstances... 

At least that's what our almost entirely female team thought about when selling men's deoderant. 
Client:   
Agency: 
Director:  
Creatives:  

Old Spice
W+K pPortland
Marie Schuller
Becky Brinkerhoff (Copy),
Juju Merten (AD), 
Azsa West (ECD)



ok i’m over it take me home