TLDR: We we're given the task of showcasing the shows that came out in 2025 in a way that didn't just feel like another montage. So we spoiled all of them. (to make room for 2026 obvs).

Every creative team dreams of making work that scares the shit out of them. This one was worth pissing a LOT of people off on Reddit, because if no one hates your ad, no one loves it.

OH! And we got Trixie and Katya to play along too.

Netflix
W+K Portland
Becky Brinkerhoff (Copy),
Juju Merten (AD), 
Aaron Allen (CD),
Craig Williams (CD)