TLDR: We we're asked to introduce IG notes in a way that made sense culturally, so we used a niche; the WNBA. Knowing the players are famous for talking their shit, we worked with athletes to curate coded narratives that people wouldn't be able to resist decoding, and then we invited people in to figure them out.

Instagram
W+K Portland
Jasmine Watkins (Copy),
Juju Merten (AD), 
Dan Viens, 
Cody Dummer