Julia (Juju) Merten – Creative at W+K
ADs     •     Who Even Is She?

Bon Bon Bon Chocolate – Seasonal Collections


TLDR: From 2020-2022 I worked as a brand manager and art director at a chocolate company in Detroit. I got to take photos, direct films, design print materials, and eat my weight in s'mores chocolate bons. Scroll to see the 4 collections I worked on. 




The Winter Collection



TLDR: Concept a unique visual identity for the Winter Collection of chocolates. Decided on Retro 
Sears Catalogue for inspiration. Created a film, photography series, print materials, and packaging from AD concept. 







The Fall Collection: Michigan Magic



TLDR: Concept a unique visual identity for the Fall Collection of chocolates. Decided on Michigan Magic to play off local flavors. Created a film, photography series, print materials, and packaging from concept.








The Valentine’s Collection: Turning Me Bon



TLDR: Concept a unique visual identity for the Valentines Day Collection of chocolates. Decided on Y2K glam for inspiration.

Created a film, photography series, print materials, and packaging from concept. 












The Spring Collection: Everything’s Coming Up Daisies



TLDR: Concept a unique visual identity for the Spring Collection of chocolates. Went for a whimsical art direction reflective of the dreamy ingredient profile. Art directed and designed menu and photographs.






ok i’m SUPER over it take me home